Ads
Ada
Ada reads what the ads did, and what happened to the orders they produced. Then she tells you which spend is buying returns.
What she watches.
Spend, clicks and comments on one side, and on the other what happened to the orders those clicks produced.
Spot wasted ad spend.
Segment
Jaipur · Broad
Returned
12 of 31 orders came back.
Status
You paused · Ada flagged
illustrative build · synthetic data
πCounter · Spend against kept orders · ₹
| Campaign | Spend | Purchases | Cost per purchase | Returned | Kept | Cost per kept order |
|---|---|---|---|---|---|---|
| Festive · 40W | 1,84,000 | 412 | 447 | 38 | 374 | 492 |
| FlaggedJaipur · Broad | 58,900 | 31 | 1,900 | 12 | 19 | 3,100 |
| Retarget · cart | 62,400 | 208 | 300 | 14 | 194 | 322 |
| Garden · reels | 33,600 | 147 | 229 | 9 | 138 | 243 |
| Panel 100W · PMax | 74,500 | 186 | 401 | 22 | 164 | 454 |
| Install how-to · video | 21,800 | 64 | 341 | 3 | 61 | 357 |
| Trade · lookalike | 40,200 | 52 | 773 | not settled | not settled | not settled |
- Campaign
- Festive · 40W
- Spend
- 1,84,000
- Purchases
- 412
- Cost per purchase
- 447
- Returned
- 38
- Kept
- 374
- Cost per kept order
- 492
- Campaign
- FlaggedJaipur · Broad
- Spend
- 58,900
- Purchases
- 31
- Cost per purchase
- 1,900
- Returned
- 12
- Kept
- 19
- Cost per kept order
- 3,100
- Campaign
- Retarget · cart
- Spend
- 62,400
- Purchases
- 208
- Cost per purchase
- 300
- Returned
- 14
- Kept
- 194
- Cost per kept order
- 322
- Campaign
- Garden · reels
- Spend
- 33,600
- Purchases
- 147
- Cost per purchase
- 229
- Returned
- 9
- Kept
- 138
- Cost per kept order
- 243
- Campaign
- Panel 100W · PMax
- Spend
- 74,500
- Purchases
- 186
- Cost per purchase
- 401
- Returned
- 22
- Kept
- 164
- Cost per kept order
- 454
- Campaign
- Install how-to · video
- Spend
- 21,800
- Purchases
- 64
- Cost per purchase
- 341
- Returned
- 3
- Kept
- 61
- Cost per kept order
- 357
- Campaign
- Trade · lookalike
- Spend
- 40,200
- Purchases
- 52
- Cost per purchase
- 773
- Returned
- not settled
- Kept
- not settled
- Cost per kept order
- not settled
Cost per purchase is counted at checkout. Cost per kept order is counted after the returns come back, which is three weeks later and in a different system.
illustrative build · synthetic data
Read by Ada · nothing paused
What she may do without asking.
- Reads
- Ad performance, comments
- Does without asking
- Drafts creative. Drafts a reply
- Waits for you
- Publishes anything. Any campaign change
- Never
- Changes a campaign without a human press
A campaign can be profitable at the click and expensive at the door.
Your ecommerce. One connected AI team.
we build one of these at a time.
it belongs to the business we build it for.