The team
Your ecommerce, connected.
Five agents. Each is responsible for one part of the operation, and each one shows you where its information came from.
Five agents, one record, one place to decide.
Stella
Storefront
Stella looks after what a customer sees before they buy: the catalogue, the product pages, and whether the page answers the question people keep asking.
Stella's work
Orla
Orders
Orla watches every order between the press of a button and the door of a van. She catches the ones that will not arrive, before they leave.
Orla's work
Callie
WhatsApp and calls
Callie talks to customers about their own orders. She confirms the order, fixes the address, says where it is, and walks them through installing it.
Callie's work
Ada
Ads
Ada reads what the ads did, and what happened to the orders they produced. Then she tells you which spend is buying returns.
Ada's work
Margo
Money
Margo works out what each product actually earns after the returns come back, the freight settles and the costs land.
Margo's work
What each agent may do without asking.
There is exactly one thing in this system that happens without you: Callie sends a customer a message about that customer's own order. Everything else waits for a press. Here is the whole table.
| Agent | Reads | Does without asking | Waits for you | Never |
|---|---|---|---|---|
| Stella | Sessions, catalogue, order history | Nothing | Product page and storefront changes | Invents stock, a price, or a delivery date |
| Orla | Orders, customers, history | Sets a risk score, and writes the reason for it | Holds a shipment. Amends an address | Holds a shipment silently |
| Callie | Orders, risk, customer, the product manual | Sends a customer a message about their own order | Any campaign send | Makes a promotional call. Guesses at a step that isn't in the manual |
| Ada | Ad performance, comments | Drafts creative. Drafts a reply | Publishes anything. Any campaign change | Changes a campaign without a human press |
| Margo | Everything financial | Nothing | Nothing. Margo only reports | Reports a margin built on a cost nobody supplied |
| the counter | Everything | Writes a proposal | Every action, without exception | Executes anything on its own |
Stella
- Reads
- Sessions, catalogue, order history
- Does without asking
- Nothing
- Waits for you
- Product page and storefront changes
- Never
- Invents stock, a price, or a delivery date
Orla
- Reads
- Orders, customers, history
- Does without asking
- Sets a risk score, and writes the reason for it
- Waits for you
- Holds a shipment. Amends an address
- Never
- Holds a shipment silently
Callie
- Reads
- Orders, risk, customer, the product manual
- Does without asking
- Sends a customer a message about their own order
- Waits for you
- Any campaign send
- Never
- Makes a promotional call. Guesses at a step that isn't in the manual
Ada
- Reads
- Ad performance, comments
- Does without asking
- Drafts creative. Drafts a reply
- Waits for you
- Publishes anything. Any campaign change
- Never
- Changes a campaign without a human press
Margo
- Reads
- Everything financial
- Does without asking
- Nothing
- Waits for you
- Nothing. Margo only reports
- Never
- Reports a margin built on a cost nobody supplied
the counter
- Reads
- Everything
- Does without asking
- Writes a proposal
- Waits for you
- Every action, without exception
- Never
- Executes anything on its own
This table is part of the build. If it changes, you see it change.
Your ecommerce. One connected AI team.
we build one of these at a time.
it belongs to the business we build it for.