The team

Your ecommerce, connected.

Five agents. Each is responsible for one part of the operation, and each one shows you where its information came from.

Five agents, one record, one place to decide.

Stella

Storefront

Stella looks after what a customer sees before they buy: the catalogue, the product pages, and whether the page answers the question people keep asking.

What Stella may do

Reads: Sessions, catalogue, order history
Does without asking: Nothing
Waits for you: Product page and storefront changes
Never: Invents stock, a price, or a delivery date

Reads: Sessions, catalogue, order history
Does without asking: Nothing
Waits for you: Product page and storefront changes
Never: Invents stock, a price, or a delivery date

Works with

Custom build

What Stella watches, and what she may not do

A product page, and the change Stella prepared — Turn customer insight into a better storefront.illustrative build · synthetic data

Orla

Orders

Orla watches every order between the press of a button and the door of a van. She catches the ones that will not arrive, before they leave.

What Orla may do

Reads: Orders, customers, history
Does without asking: Sets a risk score, and writes the reason for it
Waits for you: Holds a shipment. Amends an address
Never: Holds a shipment silently

Reads: Orders, customers, history
Does without asking: Sets a risk score, and writes the reason for it
Waits for you: Holds a shipment. Amends an address
Never: Holds a shipment silently

Works with

ShipStation

What Orla watches, and what she may not do

Courier tracking, and the re-book Orla is holding — Keep orders moving. Catch issues before dispatch.illustrative build · synthetic data

Callie

WhatsApp and calls

Callie talks to customers about their own orders. She confirms the order, fixes the address, says where it is, and walks them through installing it.

What Callie may do

Reads: Orders, risk, customer, the product manual
Does without asking: Sends a customer a message about their own order
Waits for you: Any campaign send
Never: Makes a promotional call. Guesses at a step that isn't in the manual

Reads: Orders, risk, customer, the product manual
Does without asking: Sends a customer a message about their own order
Waits for you: Any campaign send
Never: Makes a promotional call. Guesses at a step that isn't in the manual

Works with

What Callie watches, and what she may not do

A WhatsApp thread, and the prepared amendment — Turn customer conversations into action.illustrative build · synthetic data

A call ended, and the transcript attached to the order — Turn customer conversations into action.illustrative build · synthetic data

Ada

Ads

Ada reads what the ads did, and what happened to the orders they produced. Then she tells you which spend is buying returns.

What Ada may do

Reads: Ad performance, comments
Does without asking: Drafts creative. Drafts a reply
Waits for you: Publishes anything. Any campaign change
Never: Changes a campaign without a human press

Reads: Ad performance, comments
Does without asking: Drafts creative. Drafts a reply
Waits for you: Publishes anything. Any campaign change
Never: Changes a campaign without a human press

Works with

What Ada watches, and what she may not do

An ads manager, and the same campaigns with a returns column — Spot wasted ad spend.illustrative build · synthetic data

Margo

Money

Margo works out what each product actually earns after the returns come back, the freight settles and the costs land.

What Margo may do

Reads: Everything financial
Does without asking: Nothing
Waits for you: Nothing. Margo only reports
Never: Reports a margin built on a cost nobody supplied

Reads: Everything financial
Does without asking: Nothing
Waits for you: Nothing. Margo only reports
Never: Reports a margin built on a cost nobody supplied

Works with

What Margo watches, and what she may not do

A settlement and a freight invoice, deducted to what is left — Find what's costing you margin.illustrative build · synthetic data

Permissions

What each agent may do without asking.

There is exactly one thing in this system that happens without you: Callie sends a customer a message about that customer's own order. Everything else waits for a press. Here is the whole table.

Agent	Reads	Does without asking	Waits for you	Never
Stella	Sessions, catalogue, order history	Nothing	Product page and storefront changes	Invents stock, a price, or a delivery date
Orla	Orders, customers, history	Sets a risk score, and writes the reason for it	Holds a shipment. Amends an address	Holds a shipment silently
Callie	Orders, risk, customer, the product manual	Sends a customer a message about their own order	Any campaign send	Makes a promotional call. Guesses at a step that isn't in the manual
Ada	Ad performance, comments	Drafts creative. Drafts a reply	Publishes anything. Any campaign change	Changes a campaign without a human press
Margo	Everything financial	Nothing	Nothing. Margo only reports	Reports a margin built on a cost nobody supplied
the counter	Everything	Writes a proposal	Every action, without exception	Executes anything on its own

Stella

Reads: Sessions, catalogue, order history
Does without asking: Nothing
Waits for you: Product page and storefront changes
Never: Invents stock, a price, or a delivery date

Orla

Reads: Orders, customers, history
Does without asking: Sets a risk score, and writes the reason for it
Waits for you: Holds a shipment. Amends an address
Never: Holds a shipment silently

Callie

Reads: Orders, risk, customer, the product manual
Does without asking: Sends a customer a message about their own order
Waits for you: Any campaign send
Never: Makes a promotional call. Guesses at a step that isn't in the manual

Ada

Reads: Ad performance, comments
Does without asking: Drafts creative. Drafts a reply
Waits for you: Publishes anything. Any campaign change
Never: Changes a campaign without a human press

Margo

Reads: Everything financial
Does without asking: Nothing
Waits for you: Nothing. Margo only reports
Never: Reports a margin built on a cost nobody supplied

the counter

Reads: Everything
Does without asking: Writes a proposal
Waits for you: Every action, without exception
Never: Executes anything on its own

This table is part of the build. If it changes, you see it change.

Your ecommerce. One connected AI team.

we build one of these at a time.
it belongs to the business we build it for.

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