Integrations
Every integration belongs to an agent.
Payments, shipping, conversations, advertising, analytics. Each one is read by the agent responsible for it, and written into the same record as everything else.
Nothing on this page is described as connected until it is. If a logo is here without a status, it is not an integration. It is a category we work in.
A connection is a responsibility, not a logo.
The directory
What connects, and who reads it.
What connecting an account actually does.
Connecting a platform authorises πCounter to read the records that platform holds about your business. Nothing is copied out of your control, and nothing is written back to any system until you approve a specific change.
Each connection is assigned to the agent responsible for it, and everything read is written into one record for your business. That shared record is what lets a question about your ads be answered with something a customer said on the phone.
You can revoke any connection from the platform that granted it. Doing so stops the reading immediately.
Custom build
Read by Stella
- Custom build
Custom build
The custom build we make for you, so the record is complete from the first row.
Custom 
Shopify
Planned
WooCommerce
Planned
Payments & checkout
Read by Margo
Razorpay
Planned
Cashfree
Planned
PayU
Planned
Stripe
Planned
PayPal
Planned
Shipping & logistics
Read by Orla
Shiprocket
Planned
Delhivery
Planned
Blue Dart
Planned
DTDC
Planned- ShipStation
ShipStation
Planned 
DHL
Planned
Conversations
Read by Callie
WhatsApp Business Platform
Planned
Exotel
Planned
Twilio
Planned
Gmail
Planned
Advertising & social
Read by Ada
Meta
Planned
Instagram
Planned
Google Ads
Planned
YouTube
Planned
Analytics & data
Read by the counter
GA4
PlannedMeta Pixel
PlannedConversions API
Not live.
Planned- PostHog
PostHog
Planned
What the labels mean
Three states, and nothing between them.
- Live
- Connected and running in a build we have shipped.
- Custom
- Built per engagement.
- Planned
- On the list. Not connected.
The journey
Follow one order through your whole stack.
- 01
They see the ad
Read by Ada
- Meta
- Instagram
- Google Ads
- YouTube
- 02
They arrive on your store
Read by Stella
- Your storefrontYour storefront
- Shopify
- WooCommerce
- 03
They pay
Read by Margo
- Razorpay
- CashfreeCashfree
- PayUPayU
- Stripe
- PayPal
- 04
The order is created
Read by Orla
- The record itself
- 05
You confirm it
Read by Callie
- WhatsApp Business Platform
- ExotelExotel
- Twilio
- 06
It ships
Read by Orla
- ShiprocketShiprocket
- DelhiveryDelhivery
- Blue Dart
- DTDCDTDC
- DHL
- ShipStationShipStation
- 07
They track it
Read by Callie and Orla
- The courier's trackingThe courier's tracking
- The message that carries itThe message that carries it
- 08
It arrives. Or it comes back.
Read by Orla and Margo
- The returnThe return
- The RTOThe RTO
- 09
The money settles
Read by Margo
- The gatewayThe gateway
- The freight invoiceThe freight invoice
- The cost sheetThe cost sheet
- 10
They ask a question afterwards
Read by Callie, then Stella
- The answer becomes a product-page proposalThe answer becomes a product-page proposal
The answer that customer needed changes the page the next customer sees.
Ten steps. One row. That is why a question about your ads can be answered with what a customer said on the phone.
These are the platforms this architecture is built to read. Connection status for each one is listed below.
Your ecommerce. One connected AI team.
we build one of these at a time.
it belongs to the business we build it for.